Step 1
Build anticipation
We build the demand before your gates ever open. By the time your event starts, thousands of local families have already seen it, already talked about it, and already decided they're coming.
Campaigns live on the ground this week
ScrollEvent marketing for Showmen
Your ground deserves a crowd. Not a hope.
You've built the rides, booked the ground, sorted the staff. Then the week arrives and you're just hoping enough people turn up. We make sure they do.
- 685k+people reached
- 356kviews on one carnival
- £53ad spend to do it
Run by people who've been in this trade their whole lives, marketing events for Showmen across the UK.
We've helped fill events for these people:
The quiet weekend
You already know what a quiet weekend costs you.
The ground's set up. The staff are paid either way. The fuel's gone in.
And you're standing there on a Saturday afternoon watching half the rides sit empty, doing the maths in your head.
It's not that you don't know marketing matters.
It's that by the time you've sorted the travel, the licences, the ground, the electric, the staff and the hundred other things that land on you, marketing is the thing that gets done at 11pm the night before opening.
A few posters. A Facebook post. Maybe your daughter puts something on Instagram.
Then you hope.
And you've tried to fix it.
You've had a go yourself. Posted for a week, got busy, stopped.
You've asked family to take it on. They gave it a fortnight and drifted off when nothing happened straight away.
You've maybe paid someone cheap. They didn't get the industry, didn't get the urgency, and you quietly stopped hearing from them.
So you went back to what you know. Turn up, open the gates, hope the weather holds.
Meanwhile you're watching other operators pull big crowds and wondering what they're doing that you're not.
Here's the honest answer: they're not luckier than you. They're just not leaving it until the week before.
The Event Demand System
We do it the other way round.
We build the demand before your gates ever open.
- Step 2
Stay visible
You're not competing with the fair down the road. You're competing with a night in front of the telly. So we give people a reason to get off the sofa — and we give it to them early enough that it lands in their weekend plans, not after they've made other ones.
- Step 3
Drive attendance
Then, while you're open, we push hard. Because the family who meant to come on Saturday and forgot is the one you lose.
You just send us the photos and videos. We do the rest.
Message us about your next eventCase studies
It's already working for Showmen like you
Denzil Danter Events, Cardiff
Event Promotion
0+
reach
Denzil needed his upcoming event seen by more local people. We ran a targeted social media campaign that generated 300,000+ views across platforms in just 21 days, leading to more paying customers at the event.
Kids Fun Park, Worcestershire
Event Promotion
0
people reached
A local kids fun park needed more families through the gates. We ran a targeted local campaign reaching 29,000+ nearby families in 60 days. Result: packed weekends.
Smiths Family Attractions, Alva
Event Promotion
0
Facebook views
How a £53 Facebook campaign helped promote a 4-day Scottish carnival to thousands of local families. 7 posts, 7 reels, a competition campaign, and local group distribution, resulting in 356,100 page views, and new followers gained.
Why Showmen choose us
You've been let down before.
You've probably had someone take your money, talk in "marketing" language you didn't recognise, and then deliver nothing.
So here's how this works.
You're not signing anything today. You're sending a message about your next event. That's it.
We tell you straight if we can't help. If your dates are too tight or your event isn't a fit, we'll say so. We'd rather turn down a job than take money for something that won't work.
And we're not learning your trade from scratch. We're in it. We know what a bad weekend does to a season, and we know why "just post more on Facebook" was never going to fix it.
Questions
The things operators ask us first.
We're from it. This isn't an agency that read a blog post about funfairs, we've grown up around this trade and we work with Showmen and event operators all year round. You won't have to explain what a ground is, or why a wet bank holiday matters.
Send photos and videos, send the event details, give us access to your pages. That's the whole job. Most of our clients send footage over WhatsApp in batches whenever they get a minute.
Posting is announcing. Demand is different. Announcing tells the people who already follow you. Building demand puts your event in front of thousands of local people who've never heard of you — repeatedly — until they've decided they're coming.
We'll talk about exactly what we expect to happen for your event before you commit to anything, so you're not guessing. If we don't think we can move the needle on your dates, we'll tell you before you spend a penny.
Fair enough, most operators we speak to have. The difference is you're dealing with people from your own trade, you can pick up the phone to us directly, and we're not tying you into anything long-term.
Honestly, you could. But doing it and doing it properly are two different things. This needs doing every day for weeks, at a high standard. Do it now and then and you build no momentum at all.
The earlier the better, demand takes a run-up. But message us with your dates either way and we'll tell you honestly what's realistic.
That depends on the length of your event and what it needs. Message us and we'll talk it through properly rather than guessing at a number.
Your next opening day
Picture your next opening day.
Car park filling before you've properly opened. Queues on all the machines. Burgers being flipped all day.
That doesn't happen by hoping. It happens because someone built it.
Send us a message. Tell us about your next event. We'll tell you what we'd do.
No forms. No sales pitch. Just a conversation about filling your ground.